The Future of Esports Marketing
EIP is developing a platform to enable direct interaction between brands and people in the Esports sector.Reaching the next generation audience via data-driven mass personalisation.
Originally the idea of founding the EIP (Esports Interactive Platform) belongs to one of the founders of the cybersports scene. After having worked for 10 years in the sector, he started off as common gamer and rose to become the owner of one of the top esports teams in the world - Team Empire.Over the years, the esports audience has grown at an astounding rate putting it into the top 5 most viewed sports with the estimate of 500mil followers worldwide. The total annual export growth rate is the highest in the world. A recent report by Deloitte says that esports will keep its leadership in terms of growth rates over the next 5 years. The strategy of the EIP project is to capitalize on this trend and to create financial benefits for the esports and business community.